Purpose and Strategy Can Coexist

I’m Sandra Johnson, founder of Working For Spirit— a consulting and creative strategy company built on one core belief: purpose and strategy aren’t opposites. They can, and should, work together.

My path here wasn’t linear. I’ve worked across higher education, recruitment, community engagement, partnerships, grant support, event development, and marketing. In every space, I encountered people and organizations with meaningful ideas who needed support turning their vision into clear, actionable strategies.

Today, I work with mission-driven entrepreneurs, organizations, and community leaders who are ready to clarify their direction, strengthen their infrastructure, and access meaningful opportunities for growth.

Whether you’re navigating a strategic decision, building the systems behind a growing organization, or pursuing the partnerships and funding needed to move an idea forward, I meet you as a thought partner invested in both the vision and what it takes to bring it to life.